One of the biggest misconceptions about SEO is that it can be done fast and easily, and then forgotten. That’s why so many search engine optimization services get hired for a project, then are let go within a few months after the initial work is completed. The truth about this type of work is that it can never truly be finished as there are ups and downs in all search engines, and that means you could be on top of the world one day and dropped out of the top 10 or even 20 listings. It’s a constant, fickle world that you will have to contend with in regards to the world of internet marketing, which is why professionals are needed. SEOExplode here also you get lots of information that you required.
There are several things that search engine optimization services can do for you. However, you will find that there are also things that can happen that will destroy their work. If you were to hire them short term, and you started to see results, with lots of attention, traffic, and good listings within search results, the temptation to let them go is heavy. It’s when you let them go that all their hard work starts to decay, like an organic fruit, and eventually, you’ll be back at hiring them again or another company. SEO takes time, it’s laborious, and can be undone with the following mistakes:
• Repetitive Keyword Usage –
There’s a natural way to use keywords and there is a completely unnatural way to do it. Some think it’s a matter of percentages. However, if you were to stick to the common 2% ratio of use, you would have to repeat certain words upwards of 15 times and even more per 500 words of content. This is seen negatively now, and is often referred to as “keyword stuffing”. If you start to do this, or have hired someone to do this sort of work, you are going to undo all the work of a professional optimization company. Repetition is good in short burst, but not if you’re going to “stuff” the page with the words and phrases you’re trying to rank for.
• Purchasing Bad Links –
Some people weigh in on this and say that you shouldn’t do it at all. That’s a half-truth. You shouldn’t buy bad links, and they shouldn’t come from directories or large scale operations. If you hire search engine optimization services, you will get links delivered; however, smart companies do so in a very graduated scenario. That means that you will not get linked in a 24 hour cycle, but rather over time. 100 links over the course of several months is not alarming, but 100 links in 24 hours or even 72 hours is a bit odd. You can buy links, but they have to be very carefully and uniquely done. It’s best to leave this to the experts.
• Stuff Advertising Everywhere –
There’s nothing wrong with monetizing a site. Millions of companies do it, including large corporations. You shouldn’t shy away from advertising on your page if you would like it. However, throwing ads everything, and even embedding it into the content is a bad idea. You’ll find that you can undo the creative work of search engine optimization services by simply overusing your privilege to advertise to the end user. Some sites have an unbalanced ratio of content to advertising. If your page is all ads, or an image gallery that is broken up into 10 or more segments and each one has their own landing page and distribution of ads, you’re doing it wrong.
In the end, you don’t want to undo any of the hard work that search engine optimization services do for you. However, if you let them go and then try to work with the aforementioned, you’ll find that your traffic will plummet, and interest in your site will diminish swiftly.